Wine labels are advertisements set on the bottle. Consumers base their decision on whether or not to buy wine base on the appearance and information on the label, that's why a lot of thought has to be put into it. Furthermore, the quality of the label matters as well that's why wine companies have levelled up their labelling game in the past years.
Printed Wine Labels
The most popular process of creating wine labels is through printing. Manufacturers hire graphic artists, give them the information that they want consumers to see on the bottle, and once the layout is done, they begin printing the labels. They've explored different ways to create these wine bottles, and they've gone as far as experimenting with foil to give labels that much needed shimmer.
Printed wine labels are fine, but the problem with them is they tend to get destroyed during shipping. There are also instances when consumers can no longer read what's on the label after the bottle has been placed in the fridge, which kind of ruins the experience for them. That said, manufacturers looked at other ways to put ads on the bottles, and this search leads them to illuminated wine labels.
What You Need To Know About Illuminated Labels For Wine
Illuminated wine labels are produced through LED technology. They've levelled up the wine-bottle-labelling game ever since they came into existence. Illuminated labels for wine give bottles a dash of sophistication and the designs look spectacular once they appear on the bottle.
The bottle increases once it bears LED wine labels, making it difficult for consumers not to purchase it. The illuminated labels instantly make the bottle a collector's item, what with the flair of elegance it gives. Consumers can also easily figure out what they're drinking because the LED wine labels allow them to see in the dark. It's an instant go-to option especially for people who love the nightlife.
Illuminated labels are the next big thing. These come in different layers and colors that produce visually appealing labels once they are merged together. What makes it even more exciting is that consumers need to press button placed at the bottom of the bottle to bring it to life. It levels up everyone's wine drinking experience. There are also bottles that light up once they're touched, which adds to the thrill of drinking.
Printed labels are fine, and there are wine manufacturers out there that still use this technology. However, illuminated labels allow consumers to experience the wine through another set of senses. And you know what they say when people experience things through different senses – it sticks more to their memory. It's a brilliant way to boost brand recognition and to let people remember the wonderful experience they had while drinking wine.
Sure, some may argue that these are more costly, but if it causes the sales to skyrocket then it's worth the investment, right?
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