WHY CHOOSE ILLUMINATED WINE LABELS OVER SIMPLE PRINTED LABELS FOR BRAND IDENTIFICATION?

Wine labels are advertisements set on the bottle. Consumers base their decision on whether or not to buy wine base on the appearance and information on the label, that's why a lot of thought has to be put into it. Furthermore, the quality of the label matters as well that's why wine companies have levelled up their labelling game in the past years.

 Printed Wine Labels

The most popular process of creating wine labels is through printing. Manufacturers hire graphic artists, give them the information that they want consumers to see on the bottle, and once the layout is done, they begin printing the labels. They've explored different ways to create these wine bottles, and they've gone as far as experimenting with foil to give labels that much needed shimmer.

Printed wine labels are fine, but the problem with them is they tend to get destroyed during shipping. There are also instances when consumers can no longer read what's on the label after the bottle has been placed in the fridge, which kind of ruins the experience for them. That said, manufacturers looked at other ways to put ads on the bottles, and this search leads them to illuminated wine labels.

 What You Need To Know About Illuminated Labels For Wine

Illuminated wine labels are produced through LED technology. They've levelled up the wine-bottle-labelling game ever since they came into existence. Illuminated labels for wine give bottles a dash of sophistication and the designs look spectacular once they appear on the bottle.

The bottle increases once it bears LED wine labels, making it difficult for consumers not to purchase it. The illuminated labels instantly make the bottle a collector's item, what with the flair of elegance it gives. Consumers can also easily figure out what they're drinking because the LED wine labels allow them to see in the dark. It's an instant go-to option especially for people who love the nightlife.

Illuminated labels are the next big thing. These come in different layers and colors that produce visually appealing labels once they are merged together. What makes it even more exciting is that consumers need to press button placed at the bottom of the bottle to bring it to life. It levels up everyone's wine drinking experience. There are also bottles that light up once they're touched, which adds to the thrill of drinking.

Printed labels are fine, and there are wine manufacturers out there that still use this technology. However, illuminated labels allow consumers to experience the wine through another set of senses. And you know what they say when people experience things through different senses – it sticks more to their memory. It's a brilliant way to boost brand recognition and to let people remember the wonderful experience they had while drinking wine.

Sure, some may argue that these are more costly, but if it causes the sales to skyrocket then it's worth the investment, right? 

Display Your Company Logo and Name With Etched Nameplates for Office Doors

Your outdoor brand marketing campaign is already doing a good job by drawing more people to your business. But did you know that customers will feel more inclined to keep coming back if a strong sense of your brand is present inside your office? Well, now you know! Just like outdoor signs, interior office signs such as Etched Name Plates for office doors can help your clients identify with your brand.

Door nameplates, in particular, are typically secured on the latch-side (outside) of the door. This means that if the door is opened from the left, the sign will be displayed to the left. Do not let those outdoor signs do all the work; make sure you have the right signage on your office doors so that your business can continue to grow.

Additional Important Reasons Why You Should Consider Etched Nameplates for Office Doors

Besides helping customers to identify with your brand, there are other important reasons why you should consider etched nameplates for your office doors:

Ensuring Brand Marketing Consistency

High-quality Etched Name Plates make sure that the first impression which your customers came across out there doesn’t fall apart. They help reaffirm that your brand is a leader in your industry.

Also, your business’ personality is special and should be expressed in everything around your business premises including the office doors. This lets your customers know that you care about your own unique style and they will appreciate that you are going the extra mile to make your interiors more interesting and professional.

Experienced metal name plates suppliers can help you extend the impression you make on your customers by designing Custom Metal Nameplates with your company logo and name. They will take the time to understand your business and the message you are trying to convey to make sure that your unique business personality is presented accurately when the embossed metal name plates are mounted on your office door.

Creating A Lasting First Impression Of Your Business

Your clients may misplace your business card, but they are likely to remember the great embossed metal name plates they have seen on your office doors. The front of your office door is highly noticeable and the perfect high-traffic area to proudly display the logo and name of your business to give customers a lasting first impression of your business.  

Office Identification

On top of displaying your business name and logo on your office door, etched nameplates can include additional information to identify your office as being the correct place for certain services such as consultation. They also help to set the tone for that particular office.

Finally, It Doesn’t Have To Be Boring

Custom Metal Nameplates for your office doors do not have to be bland products that make you feel like you have wasted your time and money. Experienced metal nameplates suppliers will work with you every step to ensure that the signs are created with your business in mind. 

How Do Embossed Nameplates Boost Customer Service For Big Machines And Equipment?

The demand for industrial machinery and equipment marking has seen a spike amongst producers worldwide. The biggest reason behind this is because industrial establishments want to see every asset as part of a unique, traceable brand distinguishable in the eyes of everyone.

What Is An Embossed Nameplate?

Embossed nameplates refer to those that assimilate a design raised outwards. Their production involves heat and special embossing machines which comprise of a combination of male and female die sets.

Needless to say, embossing is the most effective marking method when it comes to big machines and equipment. It is simple and amazingly fast compared to other marking methods and does not need any special tools such as clamping equipment which would be fairly difficult to use in this case.  

How Do Embossed Labels Boost Customer Service For Big Machines And Equipment?

• Ideal for boosting the brand’s familiarity and recognition

When you want the masses to easily recognize, remember and identify with your brand, using embossed nameplates on your big machines and equipment will actually help a lot. Since this chrome plating solution has a unique raised design, it not only reminds the audience of your brand, but they also remember how the nameplate felt in case they have touched it before, providing for a sensory recall of your nameplate, and not just a visual one. Brand owners across industries have taken advantage of custom metal plates to appeal to the masses this way.

• Asset identification

Custom metal plates are the most preferred asset identification solution. This is because the raised characters are visible from far thus saving time and effort during production.

• Better than engraved & flat plates

Embossed labels are more memorable than engraved and flat plates. This is because the raised design gives them more depth and dimension. When placed alongside nameplates with the same print but are engraved or flat, you will take notice of the embossed plate more because of their sophisticated 3-dimensional look that further allows for variable characters.

• Color options

One of the features that set embossed nameplates apart is the ability to incorporate color inside the structure of the characters. If you need a red or blue octagonal nameplate that says “no unauthorized personnel”, a colored custom metal nameplate is usually the best option.

• Little or no wear on big machines and equipment

Embossing is a “non-contact” machine and equipment marking method. It creates a crisp raised permanent mark meaning that there’s little or no damage to the surface of machines and equipment.

• Durability

 Embossed nameplates are one of the most durable equipment tagging solutions on the market. Experts in the industry rate embossed nameplates to remain good as new for 50+ years. And that includes holding up to some of the most extreme working environments.

• Best for outdoor applications

Embossed nameplates are capable of withstanding the harshest weather conditions. Come rain, wind, or snow; your embossed nameplates will remain uncompromised both in terms of color and design. This way, your nameplate will remain effective in drawing the attention of the passersby for years to come.   

Conclusion

You may not have considered this in the past, but if you are thinking of having tags made for your big machines and equipment, you should consider embossed nameplates. As already mentioned, embossed nameplates are a great idea for industrial branding because they are catchy, rather durable, and highly customizable when compared to other marking solutions.  

What You Need to Know About Gold Plating Chrome Emblems

You're probably familiar with silver plated car emblems (since these never really go out of style), but did you know that you can also have gold plated car emblems? It instantly gives your car a sophisticated, classy flair minus the cost. In fact, gold plating car emblems is a DIY project you can explore, for as long as you have access to the right tools and materials. Once you've mastered this skill, you can consider pursuing it as a business, but that is a discussion for a different article.

To work on this project, you first need to have car emblems that have been chrome plated. Once you've got that down pat, you can proceed with the gold plating. Interestingly, the first step of the process is to get rid of any chrome residue from the surface of the emblem. The nickel on the surface then has to be activated before proceeding with the chrome plating.

 Setting Up

As with all things in life, you need to prepare everything that you need before you get your hands busy. Set up all the the tools, equipment, and materials that you'll be using to avoid delays once you have started. If you opt to do the plating while the emblem is attached on the car, you can do that for as long as your water collection system is clean an efficient.

To do this, you need to have a drain apron and a drain pan. Stick the drain apron to the car body with a reusable high quality vinyl tape. This tape is a bit more expensive compared to other vinyl tapes in the market, but it's a worthy investment because it does not leave any residue nor peel off the car's paint. Place a drain pan at the end of the drain apron.

You hit two birds with one stone when you use the drain pan. You can use it to store rinse water, while also collecting water that you used to rinse off chemicals from the plating process. One way to secure this setup is by attaching an apron bar to make sure everything stays in place while you're working. It keeps water from falling off the drain apron and away from the drain pan.

The Plating Begins

It's best if you can quickly finish setting up so you can start plating at the soonest possible time. If you have a cart that holds all the materials (plating solutions and handles included), make sure that it's beside you once you start working.

There are different polarities, current cut-off levels, and polarities required in each step of the plating process. This is the reason why it helps if you can color code the bottles you use so you can easily find what comes before or after the other.

Most emblems are made of ABS plastic that's plate-able. If this is the case, then you need to first metalize or make the surface conductive. Once that's done, you can start plating the plastic with nickel and copper  before applying chrome.

Then the chrome stripping, or the process of electrochemically removing chrome from the surface comes next. The emblem will have a shiny finish as a result, but this will not have any effect on the bright nickel underneath. This is a sign that the emblem is ready for the 24K gold plate.

Fill an empty spray bottle with tap water and rinse the emblem with a few squirts. During this step, it is imperative that the rinse water slides down the drain apron and all the way down to the drain pan. Aside from chrome, the water has chrome stripping solution so it has to be properly disposed.

By now, the nickel underneath is finally exposed and it has to be activated electrochemically. To do this, an activator solution is applied. Make sure that the charge is negative to successfully get rid of the oxides. When the nickel surface is highly active and all of the oxides are gone, the 24K gold plate will adhere easily tot he emblem.

Repeat what you did after chrome stripping and squirt water on the surface of the emblem. Nickel and chrome residues are now easier to spot and remove.

Use concentric, overlapping circles when applying gold. Once the thickness grows to 5 micro-inches, the gold turns opaque. Each concentric circle during application adds 3-5 micro-inches. To make sure that the entire surface of the emblem is covered properly, repeat this process six times. Rinse off.

Gold plating car emblems is something that you can do at home, if you have all the materials, tools, and equipment. The process can be a little bit intimidating at first, but you will get the rhythm with constant practice. 

Custom Car Emblem – How to Cast Your Own Custom Badges

Maybe it’s to make you the coolest kid on the block or perhaps for the fun of it. Whichever way, custom badges seems to be growing in popularity and you can join the moving train (and save additional costs too) with casting your own custom badges! Custom badges are designed to suit the taste, style, and personality of the car owner.

Customized car emblems

No matter the car you drive, it should be adorned with an emblem or badge. Emblems are much more than the symbol or logo of the car manufacturing company. In recent times, they have become a statement because of the use of designs that are a reflection of the car owner.

If you want to go for the mass-produced car emblems, it is quite cheap and takes less time to produce. It is important to note that a custom car emblem takes more time to make and this is dependent on your choice of material and design.

custom car emblem

Why do I need a custom car emblem?

With customized emblems, you can have a wide variety of choices to make. You can make a bold statement! Custom car emblems allow you to showcase your passion and interests by a specific design of your choice.

Custom badges each tell a story. They are different emblems that cut across different countries, places, sports teams or entertainment stars. A custom car emblem can be a great addition to your car accessories, further accentuating your style.

Types of car emblems

Before we go into the casting, it is important that we explore the different types of car emblems that exist. The decal emblems are available in different colors and are made from a single material – vinyl. However, this particular type is less permanent in comparison to others and quite easy to stick. This also means that you won’t have to deal with marks from mounting holes in your car!

The enamel car badges, on the other hand, are made of the metal base of copper, which makes them more sophisticated. Often comes with enamel colors, plated with chrome, nickel, and gold. They are not easy to install as they have their own hardware for mounting.

If you are looking for a custom badge that comes almost-hassle free, your best bet is the plastic car emblem. Anyone with a little bit of car knowledge can add this emblem to their car. They are produced from automotive grade plastic and can be installed using adhesives.

Chrome-plated car emblems go through the same process as some factory car emblems and make for great additions to the car. They make use of adhesives, which makes it easy to stick them to your car.

For durable car emblems, the steel emblem comes to mind. Made from carbon steel, they can withstand rough outdoor conditions and weather. The material is heavy-duty; hence, there is hardware that can be used to support the weight while mounting the emblems.

Billet aluminum emblems are hand-made using polished aluminum. Quite durable, they are light and can withstand harsh weather elements, dirt, and heat among others without wearing out. There are different installation options available for this type of custom car emblems.

How then do you cast your emblem in a way that is guaranteed to last?

First things first! It is not as difficult as it may seem. With mass casting, you can pretty much cast whatever design you want from the comfort of your garage!

Before you think of casting, the design must be known. A model can be drafted in order for corrections and adjustments to be made before molding is done. The molding phase is a phase whereby a prototype of the emblem is made or hand-crafted and prepared for waxing.

Think of molds in two forms. It can be as simple as a bread pan forming a loaf of bread or it can be used for complex shapes. The most important thing to note is that mold is a cavity that receives the liquid metal that is poured into it and produces a shape of that cavity when cooled.

In casting, there are three metals that are commonly used; brass, bronze, and zinc. These metals are melted down and poured into a mold. A mold is basically a hollow cavity that is made into the shape of whatever design of custom badge you choose to have. Heat is an important element in casting as it helps form the shape of the custom badge and also helps for a clean finishing. Thus, hot wax is injected into the mold and allowed to harden.

The final step of the casting process is the finishing where the emblem is polished in line with the hand-crafted model or design that was made at the beginning.